To promote the 2022 Ascenders New York Exhibition event for the Type Directors Club, type has to play a big part. The section symbol — §, which is seen in a graffiti style on the poster, plays on juxtaposition of the use of a legally used symbol in an illegal artform. It also shows the contrast of a rigid, stiff symbol shown in a playful and colourful format.
All expressions represent any merchandise or advertising that would be present at the time of the Exhibition, including invitations, banners, name tags, and specialty pens. All stick with the colour scheme and have a cohesive look and feel.
Pure Cyan and pure Magenta are used together to create the bright pop of colour that graffiti is known for, while producing a vibrancy and depth to a symbol that is bland and plain. The saturation and gradient allow the symbol to pop off the page. Alongside these colours, black is used as a stencil, and gives the effect of splatter that regularly happens when working with spray paint.
Barlow Semi Condensed is the only typeface used for all expressions. Heirarchy is established with different sizes and placements. Unity, contrast, and experimentation with the type is encouraged since Barlow Semi Condensed is a very clean and straightforward typeface.